Banking Sales Training

Things have changed in the banking and financial services industry. There was a time, not so long ago, when customers would come to you, walking through your door ready to take your advice on the services they needed. But as technology has transformed financial awareness, products, processes and choice, banking and finance have become the most competitive sales arenas there are.

Nevertheless, selling banking and financial services remains a particularly lucrative business for those who do it well. If you arm yourself with the right skill set, the opportunities are almost endless.

How do you get that skill set? With SLP banking sales training.

What skills do you need for selling financial services?

In an industry where customers look to protect or grow their life savings, a salesperson needs to prove themselves worthy of investment, which means they’re often selling themselves as much as their products. They must show themselves to be trustworthy and to bring value beyond the products they provide. In our bank sales training, SLP will:

  • Coach your salespeople on developing an approach that showcases their value and expertise.
  • Teach your team to proactively and effectively cross-sell and upsell.
  • Enhance the end-to-end sales skills of your team: prospecting, consulting, closing and developing ongoing client relationships.
  • Reveal new and unexploited sales and growth opportunities.
  • Unleash the true potential of your sales team.

In an industry where customers look to protect or grow their life savings, a salesperson needs to prove themselves worthy of investment, which means they’re often selling themselves as much as their products.

How can you improve your financial selling skills?

The recent and fundamental changes that have taken place in banking and financial services mean that salespeople face a number of unique challenges, including:

  • Networking and prospecting despite ever-decreasing foot traffic.
  • Upselling and cross-selling complex and diverse products to everyday people.
  • Attempting to offer differentiation that goes beyond terms or rates.

At SLP we believe that meeting these challenges and realising sales success is about investing in your team. The most effective way to develop the necessary skills is with customised financial services sales training delivered by a team of experts.

Benefits of banking and financial services sales training

Why choose SLP sales training for banks?

  1. We’re not just a training company: We’re partners in sales growth. We’re result-oriented, we take a long-term view of banking sales training, and we mould our programs to suit your needs.
  2. Made to measure: We assess your team and develop a customised plan to target the training areas that will address your most pressing needs, to ensure quick and sustainable sales growth.
  3. The finest training tools: We use the world’s leading tool in sales team evaluations and sales candidate screening, ensuring our assessments are accurate, predictive and sales-specific.
  4. Global benchmarking: We have evaluated over 2 million salespeople and over 30,000 companies across 200+ industries in 149 countries. We know what success looks like and can use our extensive data to benchmark your team.
  5. Measurable results: We work with you to develop measurable and meaningful KPIs, creating healthy accountability that enhances sales performance. We not only project the return of your sales training investment, we offer a 3x ROI guarantee - if you don't achieve an ROI of 300% from our services, we continue to provide coaching at no charge until you reach your 3x ROI target.

Reach your 3x ROI target

Who is this banking and financial services sales training for?

Banking and financial services businesses in every size, shape and vertical can benefit from our banking sales training. Having trained over 2 million salespeople across the globe, our knowledge and expertise is as broad as it is deep, and is capable of unlocking the potential hidden within your team.

How is the banking and financial services sales training delivered?

SLP banking and financial services sales training is delivered in three forms:

  1. Sales seminars: SLP sales seminars see expert trainers guiding you and your team through a chosen sales topic in-person over a succession of half days. These seminars feature theoretical and practical elements, and build your team’s skills from a foundational level.
  2. Sales webinars: The sales seminars in digital form, our webinars are ideal for geographically spread or otherwise isolated teams.
  3. Workshops: Whether used as a program refresher or to meet specific training needs, these intensive sessions deliver knowledge efficiently and effectively, online or in-person.

What does our banking and financial services sales training include?

All SLP banking sales training can be crafted to suit your needs. Choose from a wealth of topics, including:

  • Coaching
  • Review and analysis
  • Strategy
  • Pipeline and process
  • Financial services sales recruitment
  • Using CRM to drive banking sales growth
  • Negotiation skills
  • NLP banking sales training
  • Virtual banking sales training
  • Financial services sales funnel and templates
  • Financial services sales pitches and closing techniques

89% of active sales leads are lost in the sales funnel

What is the ‘sales process’ for banking and financial services?

The sales process helps a business and its salespeople transition prospects to paying customers. Describing this process in detail helps a salesperson better understand the needs and wants of customers at each stage of the sales process, allowing them to better cater to these drivers.

At SLP we put a real focus on the banking and financial services sales process, subsequently revealing a wealth of opportunity that may have previously been overlooked or ignored.

How can a banker increase sales?

As noted above, banking and financial services sales training is critical to increasing sales, though it’s also time-consuming. An industry salesperson must master a wealth of skills, and tackling this training internally can prove a drain on organisational resources.

By handing the training responsibility over to SLP the weight is taken off your shoulders. We even project the ROI of our training, so you can be sure it’s a financially savvy move.

What do you need to sell financial products?

At first glance the responsibility of a banking salesperson seems simple: sell financial services within a predefined territory. But dig deeper and you’ll find a wealth of nuance lies beneath, demanding a unique set of skills. The best banking salespeople are:

  • Driven and self-motivated
  • Problem-solvers
  • Honest and ethical
  • Resilient
  • Passionate
  • Great listeners and communicators
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If you’re ready to enhance the knowledge, skills and overall performance of your financial services sales team, we’re ready to help.

request a free sales assessment