Insurance Sales Training

Insurance sales represents a unique challenge. These are high dollar value products, yet they are unable to be seen, touched or felt, and a salesperson is obliged to sell to a client’s fears. What’s more, insurance buyers are often more educated than average, and they enjoy a wealth of choice.

Selling insurance is nonetheless a lucrative business. Everyone can benefit from insurance in one way or another, which means that everyone is a prospect. For those with the right skill set, this equals almost endless opportunity.

How do you get that skill set? Through SLP’s insurance sales training programs.

What skills do insurance sales agents need?

In the world of insurance, salespeople aren’t selling a product so much as they’re selling themselves. The reality is that a buyer can scan over product documentation whenever they want, so the best sales agents bring value beyond the insurance they provide. With the right insurance sales training, SLP can:

  • Help your sales agents develop an insight-driven approach that showcases their expertise.
  • Encourage cross-selling, upselling and proactive selling that drives demand for underutilised insurance products.
  • Enhance your team’s sales skills throughout the sales funnel: prospecting, consultation, closing and client relationship development.
  • Reveal untapped growth opportunities within your business.
  • Unleash the potential of your sales team.

In the world of insurance, salespeople aren’t selling a product so much as they’re selling themselves.

How can you improve your sales skills in the insurance industry?

Given that insurance agents engage in consultative selling rather than transactional selling, and sell themselves as much as they sell insurance, at SLP we believe that success in insurance sales is about investing in your salespeople.

Improving sales skills is about understanding the opportunities at hand, the buyer-seller dynamic, the soft skills that sales success demands. The most direct and impactful way to acquire these skills is via custom training delivered by a team of sales experts – which is where we come in.

Benefits of insurance sales training

Why choose SLP insurance sales training?

  1. We’re not just a training company: We’re partners in sales growth. We’re result-oriented, we take a long-term view of insurance sales training, and we mould our programs to suit your needs.
  2. Made to measure: We assess your team and develop a customised plan to target the training areas that will address your most pressing needs, to ensure quick and sustainable sales growth.
  3. The finest training tools: We use the world’s leading tool in sales team evaluations and sales candidate screening, ensuring our candidate assessments are accurate, predictive and sales-specific.
  4. Global benchmarking: We have evaluated over 2 million salespeople and over 30,000 companies across 200+ industries in 149 countries. We know what success looks like and can use our extensive data to benchmark your team.
  5. Measurable results: We work with you to develop measurable and meaningful KPIs, creating healthy accountability that enhances sales performance. We not only project the return of your sales training investment, we offer a 3x ROI guarantee - if you don't achieve an ROI of 300% from our services, we continue to provide coaching at no charge until you reach your 3x ROI target.

Who is this insurance sales training for?

Any insurance business, no matter the size, shape or vertical, stands to benefit from an SLP insurance sales training program. Having worked with almost 30,000 companies across the globe, we bring the breadth of experience and depth of expertise necessary to enhance your team’s sales skills.

How is the insurance sales training delivered?

SLP insurance sales training programs come in three main forms:

  1. Sales seminars: Let our SLP trainers lead your team through a chosen topic in-person. Featuring both theory and practical aspects and run over multiple days, our sales seminars upskill your team from a foundational level.
  2. Sales webinars: Perfect for teams that are geographically spread, here our sales seminar is converted into an online format.
  3. Workshops: Our workshops are intensive on-site or video conferencing sessions that are ideal as regular refreshers after the completion of a complete training program, or to address a specific need.

What does our insurance sales training include?

SLP insurance sales training programs are customised to your needs, covering a wealth of subjects including:

  • Coaching
  • Review and analysis
  • Strategy
  • Pipeline and process
  • Insurance sales recruitment
  • Using CRM to drive insurance sales growth
  • Negotiation skills
  • NLP insurance sales training
  • Virtual insurance sales training
  • Insurance sales funnel and templates
  • Insurance sales techniques and pitches
  • Insurance sales closing techniques

How do I train a new insurance agent?

Insurance agent training is critical, but it’s also time-consuming. There are a wealth of hard and soft skills that an insurance salesperson must master, which can ultimately drain organisational resources.

By handing the responsibility of training new salespeople over to SLP, you take the weight of training off your shoulders. We also project the return on your training investment to ensure this move is financially beneficial for your business.

What are the roles and responsibilities of insurance agents?

At a base level the responsibility of an insurance agent seems simple: selling insurance within an assigned territory. Lightly scratch the surface, however, and you’ll discover a wealth of underlying nuance, all of which is covered in an SLP insurance training program:

  • Understanding client needs and recommending suitable cover.
  • Offering advice on potential risks and issues.
  • Offering guidance though insurance processes.
  • Mediating between clients and insurance companies.
  • Maintaining client relationships and growing a sales portfolio.
  • Keeping abreast of regulatory developments and industry news.

How do you create an insurance sales team?

Building a successful insurance sales team is about recruiting shrewdly and arming your salespeople with the knowledge and skills they need to succeed. SLP can help on both fronts.

Through our complete suite of seminars, webinars and workshops, expert SLP trainers will guide your organisation on hiring the best insurance salespeople and ensuring those salespeople maximise their talents.

What are the top qualities of a good insurance agent?

For those hoping to build a successful insurance sales team, what do the best insurance agents look like? In our extensive experience, we believe that the best insurance salespeople are:

  • Driven and self-motivated
  • Problem-solvers
  • Honest and ethical
  • Resilient
  • Passionate
  • Great listeners and communicators
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Are you ready to enhance the performance of your insurance sales team? We’re ready to help.

Contact our friendly team today