Insurance sales represents a unique challenge. These are high dollar value products, yet they are unable to be seen, touched or felt, and a salesperson is obliged to sell to a client’s fears. What’s more, insurance buyers are often more educated than average, and they enjoy a wealth of choice.
Selling insurance is nonetheless a lucrative business. Everyone can benefit from insurance in one way or another, which means that everyone is a prospect. For those with the right skill set, this equals almost endless opportunity.
How do you get that skill set? Through SLP’s insurance sales training programs.
In the world of insurance, salespeople aren’t selling a product so much as they’re selling themselves. The reality is that a buyer can scan over product documentation whenever they want, so the best sales agents bring value beyond the insurance they provide. With the right insurance sales training, SLP can:
In the world of insurance, salespeople aren’t selling a product so much as they’re selling themselves.
Given that insurance agents engage in consultative selling rather than transactional selling, and sell themselves as much as they sell insurance, at SLP we believe that success in insurance sales is about investing in your salespeople.
Improving sales skills is about understanding the opportunities at hand, the buyer-seller dynamic, the soft skills that sales success demands. The most direct and impactful way to acquire these skills is via custom training delivered by a team of sales experts – which is where we come in.
Why choose SLP insurance sales training?
Any insurance business, no matter the size, shape or vertical, stands to benefit from an SLP insurance sales training program. Having worked with almost 30,000 companies across the globe, we bring the breadth of experience and depth of expertise necessary to enhance your team’s sales skills.
SLP insurance sales training programs come in three main forms:
SLP insurance sales training programs are customised to your needs, covering a wealth of subjects including:
Insurance agent training is critical, but it’s also time-consuming. There are a wealth of hard and soft skills that an insurance salesperson must master, which can ultimately drain organisational resources.
By handing the responsibility of training new salespeople over to SLP, you take the weight of training off your shoulders. We also project the return on your training investment to ensure this move is financially beneficial for your business.
At a base level the responsibility of an insurance agent seems simple: selling insurance within an assigned territory. Lightly scratch the surface, however, and you’ll discover a wealth of underlying nuance, all of which is covered in an SLP insurance training program:
Building a successful insurance sales team is about recruiting shrewdly and arming your salespeople with the knowledge and skills they need to succeed. SLP can help on both fronts.
Through our complete suite of seminars, webinars and workshops, expert SLP trainers will guide your organisation on hiring the best insurance salespeople and ensuring those salespeople maximise their talents.
For those hoping to build a successful insurance sales team, what do the best insurance agents look like? In our extensive experience, we believe that the best insurance salespeople are:
Are you ready to enhance the performance of your insurance sales team? We’re ready to help.