A couple of decades ago media was a relatively simple world of print, broadcast and outdoor advertising. Today it has exploded into a universe of digital options, each with their own channels, tools, metrics and target demographics. The industry has fast become one of the most challenging for salespeople to succeed in, with endless complexity its defining trait.
That said, media sales are increasingly lucrative. This sudden bevy of options means that almost everyone is a potential customer, with skilled salespeople enjoying incredible opportunities.
The challenge for your media business is to help your team acquire the necessary skills. Enter SLP media sales training.
In the world of media, salespeople sell themselves as much as they sell products and services, as the best salespeople offer clarity within the endless complexity. Through our traditional and digital media sales training, SLP can:
In the world of media, salespeople sell themselves as much as they sell products and services, as the best salespeople offer clarity within the endless complexity.
Your business needs to make an appropriate level of investment in your sales team if they are to improve their skills. But by granting them access to the training they need, you’ll help them to identify more opportunities, understand how to generate and close sales, and create the sort of long-term client relationships that result in long-term business success. Our custom training, delivered by a team of sales experts, offers all that and more.
Why choose SLP traditional and digital media sales training?
At SLP we’ve worked with over 30,000 companies globally, helping organisations of all shapes and sizes, and catering our approach to the realities and needs of each. This means that all media businesses stand to benefit from an SLP media sales training program.
An SLP media sales training program can take one of three forms:
SLP media sales training programs can cover a bespoke collection of topics, including:
Sales drive your business; they’re the fuel that pushes it forward. But while transactional sales dominate other industries, the world of media demands a more, consultative, hands-on approach. Your sales team therefore plays a critical role in explaining the importance, benefits and value of your services.
Success in media sales is about arming your team with the knowledge and skills they need to succeed. But while media sales training is critical, it can be a resource-heavy exercise when attempted in-house. In fact, the time, money and effort required can turn it into a net negative.
At SLP we take the weight of training off your shoulders, providing impactful education while also projecting the ROI of our services.
If you develop relationships as part of your sales process - and in media sales, you should - you engage in the practice of social selling. Social selling techniques include:
Media buying is a simple-to-describe yet difficult-to-execute practice. It is about identifying and purchasing ad space that is relevant to your audience, at the perfect time, for the lowest price possible. There are a wealth of tools designed to help marketers and advertisers meet these goals, though you’ll also need a wealth of specialised knowledge and expertise to do it well.
Media buyers are tasked with negotiating advertising pricing. They are more common in the world of traditional advertising, as digital advertising tends to feature set rates and automated pricing systems.
Are you ready to enhance the performance of your media sales team? At SLP we’re ready to help.