Why is an efficient sales process important?
When you plan a sales process or pipeline it seems simple – physics almost – do this, which leads to this and this, and then sale! The logic tells you it should flow this way and always equal the desired result.
But we’re human – over time and without enough intentionality, the flow of our sales pipeline can slow. Follow up, distractions, other tasks all knock the pipeline and extend the time spent closing a sale. And that time is money.
Our clients are also human, and lots of little influencing factors often affect the way they move to decision point. Without clear and timely encouragement from your team on when to make decisions, the sales process goes stagnant. That’s a whole lot of interaction with little outcome.